The NO More Manifesto
On 5 March SAAS Gallery launched The NO More Manifesto, an art installation created by renowned French multidisciplinary artist, actress and filmmaker Frederique Feder. The launch was timed to coincide with International Women's Day and Say No More Week, a global initiative which aims to end domestic abuse.
The NO More Manifesto continues Frederique’s work around the female psyche, a recurring theme in her artwork. The concept was inspired by Frederique’s late mother, who experienced domestic abuse. The art installation is a public declaration highlighting behaviours that subjugate people, contributing to poor mental health, disempowerment, anxiety and social isolation. Frederique explains: "I can still remember the day that my mother got the phone call and she was told to 'pack a bag and leave with me. There and then, she literally had all of her possessions - her life, in that one bag - and she had to start over. It’s a story that I know will resonate with many women".
“I wanted to use my art to explore the connection between mental health and self-empowerment, to give something back that might have helped my mother at a time when she was at her lowest."
The NO More Manifesto was initially designed as a project combining not only 3D, video and photography materials but also live performances when Frederique was in residence. The mechanics of Frederique's performances were being kept closely under wraps until the launch date as there was an element of public involvement. The intimate space at SAAS Gallery was completely transformed in order to transport guests into the comfort and safety of a vintage, bygone-era.
The art project was curated by Lukas Kroulik who has an extensive experience in connecting the art world and charities. With the help of Lukas, Frederique Feder and SAAS Gallery were supporting Woman’s Trust, a specialist mental health charity which provides free counselling and therapy to women who have experienced domestic abuse.
Speaking of what motivated them to join the project, Woman’s Trust CEO, Heidi Riedel explained: “Domestic abuse has a significant impact on mental health and emotional wellbeing; something Frederique understands all too well given her own mother’s experience - and we see it, every day, in the women we support through our counselling and therapy. We’re delighted to be working with Frederique and SAAS Gallery on this creative art installation which examines the way people absorb and supress various negative emotions and behaviours – and the impact this has on our daily lives.”
About Frederique Feder
Frederique’s biography includes the critically-acclaimed and award-winning film Three Colours: Red. As a multidisciplinary artist she has been curated and exhibited by art collector Agnes b., she has also exhibited photography, painting and sculpture in galleries around the world, including Saatchi Gallery, Love Market, Scope, Space Gallery.
About Lukas Kroulik
Lukas is a portrait photographer and producer of creative events. Lukas has over a decade’s experience working with his own extensive professional network of artists and their sponsors. His focus is on awareness raising projects, he has collaborated with the Czech Centre London, the British Heart Foundation, Children With Cancer, Hope for Heroes and Faculty from London Business School.
About Woman’s Trust
Woman’s Trust is a specialist mental health charity that provides free counselling and therapy for women who have experienced domestic abuse. Established in 1996, the charity has supported more than 16,000 women from across London in their recovery from abuse; delivering over 40,000 counselling sessions alone – providing the equivalent of more than £6m in free mental health care. Their bespoke approach to counselling has been tailored to address the specific emotional and psychological trauma often experienced by survivors.
Born in Moscow, Masha Trotzky started her art career in 2009, became the “Best Photographer of Russia” (2010) National Award winner, received the Silver Graphis Award in New York (2015) and Aesthetica Art Prize in UK (2015). Artist and jewellery designer, she has had solo exhibitions in Moscow, Florence, Barcelona, Hamburg, Brussels, Milan and Bologna.
The series “Social Madness” is dedicated to the new aesthetic and ideology dictated to us by social networks. How did Facebook and YouTube change our habits and behaviour and language? How fake materials and fake news became an obligatory part of our life? And who are they - the People of the Future? This project was created in 2019 and will be shown in London for the first time.
“NewsPaperWork” Jewellery collection was created by Masha Trotzky in 2015 as an extension of art project dedicated to the role of propaganda and news in contemporary society.
The idea is to recycle aggressive propaganda campaigns into something beautiful, creative and humane.